Many make clothes. We make fashion that has personality.

Fashion is not just a trend – fashion is a statement. Fashion stands for quality, expression, and exclusivity.

We spent seven years tinkering, designing, and perfecting until Sugarmillion was ready. A brand where craftsmanship, sustainability, and aesthetic precision merge into an unparalleled composition. We never settled for the first option. We refined, tested, and polished – until everything was perfect.

We worked hand in hand with textile producers, designers, graphic artists and jewelers, testing every material, wearing it, cleaning it, analyzing it – always according to our highest standards for quality and sustainability.

Today we present a product that is unique, luxurious and uncompromising – a product we stand behind with complete conviction.

We are Bernd Eigler & Carmen Rufer.

For the processing of Crystalstones, we exclusively use rhinestones of impeccable quality – a detail that uniquely combines glamour and craftsmanship.