stories

Many make clothing, we make fashion. Fashion in which the wearer experiences a feeling of being able to express themselves and to be themselves without having to hide in a masquerade. Change your life now and live your feeling!

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It took 7 (according to the gods the perfect number) years from the idea to the sugarmillion feeling of manufacture. There is a lot, but a lot doesn't give anything away, and this gave rise to the basic idea of creating something in which craftsmanship, quality, sustainability and statement represent a unique composition.

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We have tested countless family businesses, tailors, designers, graphic designers, jewelers and ideas. Fabrics worn, used, washed and examined. Always with the basic idea of quality and sustainability.

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Today, after seven years, we can offer you a perfect product that has no equal, because there is nothing comparable. We, Bernd Eigler, inventor and Carmen Rufer, designer, stand behind each of our products with our name.

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Only original Swarovski® rhinestones of the highest quality are used for the manufacture of products with Crystalstones.